Whiteboard explainer videos for businesses have become a growing trend over the last few years, and do you know why? They are more engaging and easier to create and employ compared to live-action videos.
Modern audiences have a shorter attention span, and with other serious threats to content relevance like information overload, businesses have to use innovative solutions. Here’s why whiteboard explainers are the perfect solution:
1. They Increase Conversion Rates
We agree that whiteboard explainer videos won’t just magically bring up your conversion rates, but they influence potential customers by a great margin. In one study, the researchers found out that approximately 85% of internet users are more likely to subscribe to a service or purchase a product after watching an explainer video.
As long as you work with a top-rated animation service like The Sketch Effect, you will increase the understanding levels of the targeted audience and attract a new following. You can also fetch analytics such as the visitors’ views and compare those to other figures like the number of customers who are using your product in reality to get an idea of how well your marketing campaigns are doing.
2. Avoid Losing Visitors to Shorter Attention Spans
In a fast-paced digital world where visitors are trying to divide their attention constructively, you need to be highly convincing, and fast enough. At most, you only have a couple of seconds to convince visitors, and whiteboard explainers are an interesting way to do just that.
3. Help Your Audience to Understand Your Product Better
One of the most notable benefits of whiteboard explainers is that they are not easily misinterpreted. Text, on the other hand, often includes jargon or complicated phrases that could easily get a reader mixed up.
Explainer videos highlight the features and benefits of your product or service more clearly. When customers see firsthand what it’s like to use the product, they are more likely to get invested.
4. Google Loves Videos
Want to rank even higher and see more traffic? Helpful videos will give you a great boost, and that’s what whiteboard explainers are all about. Explainers videos do feature in Google Search Results, and in most cases, they have a high watch time and better search engine ranking compared to live-action videos.
Though text guides and explanations still contribute a lot to improved Google Rankings, videos have a notable effect. In video marketing facts published on Superkrush, adding explainer videos to your landing pages can increase conversions by approximately 90%.
5. Your Customers and Visitors Alike Will Remember You More
Ever watched a video linked to a brand and you can’t help but remember the brand every time you see similar content? That’s the power of images and videos. Images and videos are, at the least, thousands of times more memorable compared to text.
Use a great storyline and loveable characters, and make sure that you produce high-quality content that will remain in the minds of the consumers long enough for them not to forget your brand.
6. Improve Brand Awareness
If you’ve just started a new business and are wondering how to increase awareness, whiteboard explainers should be a great input. Videos are an excellent marketing tool and they can increase brand awareness to a great extent.
You only have to ensure that your business serves the right interests of a given audience and that’ll create enough curiosity to attract a movement. By working with a highly-rated animation service, you can create high-quality explainer videos that highlight the objectives of your company and products in a quick and entertaining way.
Get Started Today!
The only hindrance lying on your path to success in business is an ineffective marketing plan with improper tools. By recreating your plan to include advantageous tools like whiteboard explainers, you will experience great improvements in growth for an extended period.
So what are you waiting for? Leverage whiteboard explainers today and enjoy the benefits they generate.